Elevate your brand- Create impressive corporate videos

A corporate video is high up on the list of must-haves for any credible brand. Video these days is the most preferred medium of content consumers, and a corporate video tells an entity’s story to its cardinal stakeholders – internal as well as external. While not in the traditional sense of advertising, a corporate video is where most employees, investors and myriad partners form their first impression of your brand.

Most established companies have a corporate video in place, but many miss this golden opportunity to showcase their brand in an authentic, memorable and swoon-worthy manner.

Here are some tips to help you create an impressive corporate video:

Make your ‘values’ the star of the show

Thriving communities are formed of people who share values and goals. Your products, offers, features etc. may change, but your high-level vision and values transcend time. Most sharp stakeholders are well aware of this fact and actively seek out partners who share their values. Showcase your values with your corporate video to attract partners that make for a good long-run.

Make it relatable

Yet another cookie-cutter corporate video with crammed office shots, uneasy or artificial testimonials and unrelatable lists of accolades is not what will pique any viewer’s interest. Nothing stands out like authenticity. Your corporate video provides an unparalleled opportunity to show what things are truly like at your company, capitalize on it. Get creative and appeal to emotion – the kind that drives your passion.

Brag, but subtly

This is not to say that you shouldn’t showcase your infrastructure, credentials, certifications, cutting-edge technology and talented staff – you totally should. This is where good storytelling and professional scripting come into play. Make sure that the information is disseminated in an intuitive flow – answering audience questions as they emerge rather than force-feeding information.

Establish a strong, consistent visual identity

Your brand identity needs to be strong and consistent to be identifiable. Say for instance, an art-lover would recognize a Van Gogh painting from a Frieda Kahlo painting with just a glance, even if they had not seen those particular artworks earlier. This is the kind of brand awareness you ought to be seeking. Your corporate video will establish and elevate your brand perception and hence it is paramount that you pay close attention to style, tone, color, lighting and the overall mood.