Inspire people to buy: Make high impact marketing videos

Videos are your best bet whether you are looking to attract new customers or delight existing ones. 94% of Marketers successfully use video marketing to improve consumers’ understanding of their products and services. Let us dive into the ABC’s of creating films that grab attention and inspire action.

When to use marketing videos

Some of the scenarios in which videos are most likely to generate the highest marketing ROI are:

Important factors to shortlist before producing marketing videos

Here are some important factors to consider beforehand when you set out to produce marketing videos, in order to ensure that your efforts have the highest possible impact.

Platform

Do some research to find out where your target audiences hang out. This is especially important for niche products and services. Aim for a platform which is already trusted by your customer pool for the best outcome.

Style

There is a plentitude of style options when it comes to videos – live action, character animation, motion graphics, kinetic typography, stop-motion, 3D animation and much more. Ideate with stakeholders to arrive at a style choice that aligns well with your brand persona as well as translates your message in the best way.

Duration

In the attention economy, you have to capture your audience’s attention before they blink 😉! Most people will scroll on to something else within 10 seconds if they don’t find the video content interesting. Moreover, many platforms come with inbuilt limits to video length. So, plan out the video length before you set the ball rolling.

Budget

All the above factors; i.e.: platform, style and duration corelate to, as well as impact the costs of producing and showcasing your video. Strategize to ensure that you land the bang for your bucks. Pay attention not just to one-time video production costs, but the entire lifecycle cost of airing the film.

Metrics

Take video marketing not just as a means to solicit buyers, but also as a learning opportunity. Choose your metrics meticulously to see whether your effort, time and money are paying off and apply learnings to future endeavors.

Besides these cardinal points, remember that each video tells a story. A smoothly flowing script, an overall tone that does justice to your brand, skillful cinematography, aesthetic appeal and ambient elements like voice and music – all tango together in a wonderful dance to make a story memorable and motivate action – whether it be of buying, subscribing or sharing. All the very best for your video marketing journey.